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Listening on horseback

One of the frustrations of traditional radio broadcasting is that, until someone contacts you, you are never quite sure whether anyone is listening or where they are listening. Though there are some rough “rules of thumb” to estimate how many people listen for everyone who contacts you, it is impossible to know how big your audience really is – especially in a time of rapid social and economic change when it becomes expensive or dangerous to make contact.

Internet radio changes everything. It is now possible to know exactly how many people are listening to your programs. You can tell from where they are listening and for how long.

Awaz-e-Haq World RadioOn Sunday, April 8, 2012, while Christians around the world were celebrating the resurrection of our Lord, we began streaming our Urdu language radio programs 24/7 on the Internet. We felt that Resurrection Sunday would be an appropriate time to give people another means to hear about the risen Christ.

 

 

Over 100 believers gathered in Pakistan to witness several being baptized into Christ.

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